When Strava was launched it was clear we had a completely new way of competing against other people who were riding the same routes we did. And even better, wherever you would ride you could measure your performance against others. As the amount of Strava users exploded it really became harder and harder to achieve top positions on those virtual Strava segment leaderboards.  Many became KOM hunters in this process. Now there's a completely new way of targeting Strava segments. The Segments Live app introduces a new era in beating yourself and others.

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